Stacks and stacks of books are laying around my house. We have to keep buying bookshelves to hold them all.
It started early with Hot Guy and me. When we first began dating we would read The Chronicles of Narnia to each other as we lay on the couch in my college apartment, when we studied on the lawn on campus, walking to class, sitting at the table while we ate, and everywhere we went.
I had always loved books. I couldn’t get enough of learning something new, expanding my mind with ideas, new concepts, bigger worlds, imaginary worlds.
About 10 years ago I was in Barnes and Noble on a date with Hot Guy.
I came across a book that pulled me in with it’s simple cover and the word Lovemarks. I had been struggling with the way I was photographing couples. I didn’t feel like the painted brick walls and murals and urban setting were the thing that told the real story of my clients. It was the trend of the moment but it didn’t feel authentic to me.
As I read Lovemarks I felt like it was reading my thoughts. I wanted to be deeply connected with my clients in a way that brought more meaning to their lives having worked with me.
I knew that painted murals were a thing of the past for me. If I was going to tell the real relationship of my couples murals weren’t the place to tell that story.
On the way home from Barnes and Noble in the darkness of our minivan, lit only by the overhead light I scribbled as fast as I could the questionnaire that would eventually, unbeknownst to me at the time, become a groundbreaking way to interact with clients within the wedding photography industry.
I scribbled out the way I wanted to interact with my clients, the way I wanted to create loyalty beyond reason, how I could surprise and delight them, and how I wanted my clients to feel when they worked with me. My entire business morphed into something that felt much more powerful and inspired to me.
Within a year of that day my business exploded.
I became so busy and booked with amazing clients that it made my head spin. In that process, I landed opportunities to speak and teach about this new way to experience business. Not long after that I began creating the Love Affair Workshop with Millie Holloman, Lauren Clark, and Kelly Moore Clark.
Those relationships and my approach to everything came from the Lovemarks principle that creating loyalty beyond reason comes from pouring your love into the people you serve. Letting them know, without them, you wouldn’t be where you are.
Finding simple and fun ways to say thank you for being you and following me. Being full of gratitude that they spend their life and time following what you and being your clients.
Why Taylor Swift is so loved
I adore Taylor Swift because she’s smart, talented, standing in her power and strengths and not apologizing for it, and she’s having all kinds of fun doing it!
Taylor Swift is an amazing example of being a Lovemark to her fans. She is love to them in the way she [gives beyond what’s expected](http://www.buzzfeed.com/kristinharris/taylor-swift-sent-fans-surprise-christmas-presents#.wy455z0AYl). She looks for ways to delight and surprise them, constantly [making them part of what she’s creating](http://leadersinthetrenches.com/018-rick-barker-weird-wins-to-get-your-business-to-the-next-level/) so that everything she does reaches into their lives and they know that she ‘gets’ them.
[She even brings her fans into the spotlight](https://www.youtube.com/watch?v=s8h0tZy0HqA) with her to celebrate that they are the reason for her success.
Taylor LOVES what she does! She shares that with all of the people, fans, friends…everyone around her in a way that is so completely contagious.
So what can you do today (or this week) to surprise your clients? Your fans? What can you do to let them know that you LOVE what you do and pour contagious love and awesomeness into their lives?
Here are a couple of ideas for you:
* Send a spontaneous thank you note or video
* Randomly select 10 of your clients. Give them a call and check in with them about how you could do better as a business person
* Email 5 of your clients with a Monday, pump, them up, get the energy going music video link from You Tube.
* Check the FB pages of three of your favorite clients and see how they are doing. Write them a private message, like one of there status updates, or notice something they said that you can pray for or reach out to them specifically about.
I’d love to hear your Lovemark ideas!
Please send them along to me, I’d love to hear about how you’re intentionally creating a business both you and your clients love beyond reason!
Charlotte family photographer
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Davina Fear loves long drives, talks on the couch with Hot Guy, Taylor Swift and dancing to “Shake it Off” in the grocery store even though it fully embarrasses children. She is a Business Coach for Creative Women who want to be more fearless in their life and business.